Barter is the world’s oldest form of economy and today, countries, corporations, retailers and individuals are involved in this cashless exchange of goods and services.
v Barter serves to improve cash flow, generate incremental sales and create new areas of distribution between store owners, professionals and service organizations.
v 35% of all world trade is accomplished by barter Great Britain traded aircrafts for Arabian oil and Honduras exchanged bananas for Russian Fertilizer.
v Corporations use barter to solve problems such as over-production or closed-out lines or to increase market share with low cash investments—IBM and XEROX trade computers or copiers for airline tickets, car rentals, and printing services.
Although barter is as old as man, today methods have given way to new sophistication, new sales techniques and new successes. American Barter Group (ABG) has developed bartering into a sophisticated business practice that brings numerous benefits to participating clients. When correctly used, barter becomes a highly profitable sales and marketing alternative. |